The expert-led workshop sessions were designed to help staff at member institutions better promote themselves to potential students through the UArctic network and promoting the North as a destination of study. The direct outcome of the workshop is planning of a new UArctic student-focussed website, being developed through the 'Global Access to Higher Education in the North' project, funded by the Norwegian Ministry of Foreign Affairs. The project is a collaboration between the GoNorth Office at the University of Tromso, the UArctic International Secretariat at the University of Lapland, and the Northern (Arctic) Federal University.